!['Long colds' are a thing, like Long Covid say experts](https://i0.wp.com/contentedreader.com/wp-content/uploads/2023/10/114386538_gettyimages-948301830.jpg?resize=768%2C432&ssl=1)
Lead researcher Giulia Vivaldi, from Queen Mary University of London, said: “Our findings shine a light not only on the impact of long Covid on people’s lives, but also other respiratory infections. A lack of awareness, or even the lack of a common term, prevents both reporting and diagnosis of these conditions.