![How Generative AI Will Change the Way You Use the Web, From Search to Shopping](https://i0.wp.com/contentedreader.com/wp-content/uploads/2023/10/1697580940_social.jpeg?resize=768%2C432&ssl=1)
People seeking information online will increasingly go first to TikTok, ChatGPT and other applications powered by generative artificial intelligence, instead of using traditional search engines, said Michael Wolf, co-founder and chief executive of consulting firm Activate.
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